{"id":1909,"date":"2021-03-20T14:31:42","date_gmt":"2021-03-20T18:31:42","guid":{"rendered":"https:\/\/www.indianablackexpo.com\/?post_type=portfolio&p=1909"},"modified":"2021-04-12T10:10:18","modified_gmt":"2021-04-12T14:10:18","slug":"defining-marketing-your-brand-to-increase-sales","status":"publish","type":"portfolio","link":"https:\/\/www.indianablackexpo.com\/programs\/defining-marketing-your-brand-to-increase-sales\/","title":{"rendered":"Defining & Marketing Your Brand to Increase Sales"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1595859949637{margin-top: 8vh !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” thb_row_title=”Our Process”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_custom_heading text=”Minority Business Series presented by KeyBank” font_container=”tag:h3|font_size:21px|text_align:left|color:%2334b584|line_height:24px” use_theme_fonts=”yes” link=”|||”][vc_custom_heading text=”ABOUT THIS SESSION” font_container=”tag:h2|font_size:45px|text_align:left|line_height:46px” use_theme_fonts=”yes” link=”|||”][vc_column_text]This session took place on March 31st, 2021.<\/strong> Watch the replay below.<\/strong>
\nEvery company big or small has a brand. The challenge is always identifying the elements of your brand and using them to communicate with the marketplace. This session will be focused on finding those unique elements in your business and then discussing what you can do as a small business owner to communicate them.<\/p>\n

Our panel will include business founders and marketing experts who have done this for themselves and others. Join us and learn what you can do as a small business owner to identify your story and share it with the world.[\/vc_column_text][vc_empty_space height=”18px”][vc_video link=”https:\/\/youtu.be\/AQx7wI-U41c”][vc_empty_space height=”18px”][\/vc_column][\/vc_row][vc_row thb_shape_divider=”true” thb_divider_position=”top” css=”.vc_custom_1604934660323{padding-top: 8vh !important;padding-bottom: 1vh !important;background-color: #f9f9f9 !important;}” el_class=”align-center” divider_shape=”waves_opacity” thb_divider_color=”#ffffff”][vc_column offset=”vc_col-lg-8 vc_col-md-9″][vc_empty_space height=”64px”][vc_custom_heading text=”Session Panel & Speakers” font_container=”tag:h2|font_size:24px|text_align:center|line_height:28px” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” link=”|||”][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1603911318859{padding-right: 4% !important;padding-bottom: 2% !important;padding-left: 4% !important;background-color: #f9f9f9 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/4″][vc_single_image image=”1764″ img_size=”450×600″][vc_empty_space height=”12px”][vc_empty_space height=”20px”][vc_custom_heading text=”Denise Herd, MBA” font_container=”tag:h3|font_size:20px|text_align:left|line_height:22px” use_theme_fonts=”yes” link=”|||”][vc_custom_heading text=”Founder and President of Herd Strategies” font_container=”tag:h5|font_size:18px|text_align:left|line_height:20px” use_theme_fonts=”yes” link=”|||”][vc_column_text]Denise Herd is the founder and president of Herd Strategies, a full-service public relations firm, headquartered in downtown, Indianapolis. Outside of the business, Denise is a highly sought-after public speaker and workshop facilitator. She is passionate about developing businesses and is a certified facilitator of the Kauffman Foundation FastTrac New Venture and Walker\u2019s Legacy Prospectus programs guiding startup entrepreneurs through all phases of business ownership. She currently serves on the board of directors of Local Initiatives Support Organization (LISC) the Allen University foundation and Summit Indianapolis, a feminist theatre in Indianapolis, and chair of the Indianapolis Chamber Women\u2019s Business Advisory Council. She is a graduate of the Stanley K. Lacey Executive Leadership Series, and an adjunct professor with the IUPUI Department of Journalism.[\/vc_column_text][vc_empty_space height=”48px”][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1918″ img_size=”450×600″][vc_empty_space height=”12px”][vc_empty_space height=”20px”][vc_custom_heading text=”Juwann Nelson” font_container=”tag:h3|font_size:20px|text_align:left|line_height:22px” use_theme_fonts=”yes” link=”|||”][vc_custom_heading text=”Founder Lead Producer\/Director of Legacy Canvas Films” font_container=”tag:h5|font_size:18px|text_align:left|line_height:20px” use_theme_fonts=”yes” link=”|||”][vc_column_text]\n

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Legacy Canvas Films provides a digital storytelling experience through engaging video content that effectively connects your brand with your audience & fills communication gaps.<\/p>\n

Our company is made up of dreamers, calculated risk-takers, marketers, and people that want to find ways to push the needle. We exist to become the storytellers that your brand may be in need of, and we look forward to putting our talents to the test, in order to push your organization forward.<\/p>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”48px”][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1920″ img_size=”450×600″][vc_empty_space height=”12px”][vc_empty_space height=”20px”][vc_custom_heading text=”David Hunegnaw” font_container=”tag:h3|font_size:20px|text_align:left|line_height:22px” use_theme_fonts=”yes” link=”|||”][vc_custom_heading text=”Founder, BYLINED” font_container=”tag:h5|font_size:18px|text_align:left|line_height:20px” use_theme_fonts=”yes” link=”url:http%3A%2F%2Fwww.bylined.me%2F”][vc_column_text]3X startup entrepreneur and currently the Founder of BYLINED, an on-demand photography platform built for advertisers and agencies to source authentic visual content at scale.<\/span><\/p>\n

In addition to the startups that he has built and exited, he has been involved with a number of startup incubators and accelerators in a variety of roles including Mentor at the 10X Accelerator at The Ohio State University, Advisor at Endeavor Forward\/Solomon Group, Partner at Founders Factory, and EIR and Founding Partner at LOUD Capital.<\/span>[\/vc_column_text][vc_empty_space height=”48px”][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1622″ img_size=”450×600″][vc_empty_space height=”12px”][vc_empty_space height=”20px”][vc_custom_heading text=”Marsh Williams” font_container=”tag:h3|font_size:20px|text_align:left|line_height:22px” use_theme_fonts=”yes” link=”|||”][vc_custom_heading text=”Founder, Shout Out Studio” font_container=”tag:h5|font_size:18px|text_align:left|line_height:20px” use_theme_fonts=”yes” link=”|||”][vc_column_text]\n

Marsh Williams is a serial entrepreneur who has founded or been instrumental in starting over six organizations. Now he spends his time pursuing his passion for working with small business owners to grow their companies.<\/p>\n

Shout Out Studio works with small businesses and non-profits to help them find and authentically market their brand. They focus on “marketing that motivates,” which is, in reality, the only kind that matters.[\/vc_column_text][vc_empty_space height=”48px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1595250322836{padding-bottom: 10vh !important;background-image: url(https:\/\/www.indianablackexpo.com\/wp-content\/uploads\/2020\/05\/SmallBiz-bg-3.png?id=1287) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”align-center”][vc_column offset=”vc_col-lg-8 vc_col-md-10″]\t

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John Thompson<\/h6>\n\t\t\t\t

Owner, First Electric Supply<\/p>\n\t\t\t\t\t\t\t\t

John will provide his perspective on why it is important to take advantage of this opportunity, and discuss his recent experience with applying for a loan. He is Chairman and CEO of the following, Indianapolis based organizations: Thompson Distribution Company, Inc., First Electric Supply Company, LLC, CMID, an architectural and engineering design firm; and BC Countertops, a fabricator and installer of millwork.<\/p>\n

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Nick Groch<\/h6>\n\t\t\t\t

Business Executive<\/p>\n\t\t\t\t\t\t\t\t

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Alison Brooks<\/h6>\n\t\t\t\t

Project Manager<\/p>\n\t\t\t\t\t\t\t\t

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur porta, enim a convallis placerat, massa nulla vestibulum nunc, eget viverra tellus lorem.<\/p>\n

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Javier Galando<\/h6>\n\t\t\t\t

Architect<\/p>\n\t\t\t\t\t\t\t\t

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur porta, enim a convallis placerat, massa nulla vestibulum nunc, eget viverra tellus lorem.<\/p>\n

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\n\t\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1603986937520{padding-top: 10vh !important;padding-bottom: 10vh !important;background-image: url(https:\/\/www.indianablackexpo.com\/wp-content\/uploads\/2020\/09\/BusinessFormation_header.jpg?id=1691) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”align-center” thb_row_title=”Info”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-9″][vc_custom_heading text=”More from the Minority Business Series” font_container=”tag:h5|font_size:18px|text_align:left|color:%23ffffff|line_height:18px” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fwww.indianablackexpo.com%2Fprograms%2Fsmall-businesses-new-stimulus-package%2F|title:Small%20Businesses%20%26%20The%20New%20Stimulus%20Package||”][vc_column_text]\n

Business Structures and Formation<\/span><\/h2>\n

Creating your company and the implications of the decision you make at the very beginning whether an LLC, a Sole Proprietorship, a C Corporation, a General Partnership and so on.<\/span><\/h4>\n[\/vc_column_text]\t[vc_empty_space height=”24px”]\tSee the event replay<\/span><\/a>\n\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1595859949637{margin-top: 8vh !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” thb_row_title=”Our Process”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_custom_heading text=”Minority Business Series presented by KeyBank” font_container=”tag:h3|font_size:21px|text_align:left|color:%2334b584|line_height:24px” use_theme_fonts=”yes” link=”|||”][vc_custom_heading text=”ABOUT THIS SESSION” font_container=”tag:h2|font_size:45px|text_align:left|line_height:46px” use_theme_fonts=”yes” link=”|||”][vc_column_text]This session took place on March 31st, 2021. Watch the replay below. Every company big or small has a brand. The challenge…<\/p>\n","protected":false},"author":4,"featured_media":1951,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1909","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-minority-small-business-series"],"yoast_head":"\nDefining & Marketing Your Brand to Increase Sales - Indiana Black Expo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indianablackexpo.com\/programs\/defining-marketing-your-brand-to-increase-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defining & Marketing Your Brand to Increase Sales - Indiana Black Expo\" \/>\n<meta property=\"og:description\" content=\"[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1595859949637{margin-top: 8vh !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” thb_row_title=”Our Process”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_custom_heading text=”Minority Business Series presented by KeyBank” font_container=”tag:h3|font_size:21px|text_align:left|color:%2334b584|line_height:24px” use_theme_fonts=”yes” link=”|||”][vc_custom_heading text=”ABOUT THIS SESSION” font_container=”tag:h2|font_size:45px|text_align:left|line_height:46px” use_theme_fonts=”yes” link=”|||”][vc_column_text]This session took place on March 31st, 2021. 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